Cedars Health & Beauty

 

Services used: PR, Design & Print, Email Marketing, membership launch

Profile: Cedars Health & Beauty is an award-winning beauty salon in the centre of Gloucester. They have also launched a new training school, IBHA, which is attached to the salon

Relationship: We have been working with owners Debbie and Julie since 2008, offering ongoing support to the business, during which time they have also moved premises and launched a training school.

Support by apt: Our work with Cedars has spanned two premises, and has been flexible according to the immediate needs of the business. Our support includes:

  • Design & print management of the marketing materials, including brochures, pull-up-banners and loyalty cards

  • Ongoing PR for the business, including sharing news stories, securing journalist reviews and much more

  • Relaunch support and PR for the salon move to a new, larger premises

  • Signage and point of sale collateral for the new building

  • Email marketing and ongoing PR to drive bookings and encourage customer loyalty

  • Support to introduce a new client membership scheme with monthly direct debit and added value offers.

 
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