International Beauty and Holistic Academy (IBHA)

 


Services used: Brand, Website, Launch & Ongoing PR, Email Marketing, Student Collateral, Promotional Materials (design & print)

Profile: An extension to Cedars Health & Beauty Salon in Gloucester, IBHA is a high quality training academy offering health and beauty courses that give students the salon-ready skills they need

Relationship: An extension of our existing relationship with Cedars, we have now been working with IBHA since January 2015, helping with the pre-launch tools, the launch and then the ongoing profile.

Support by apt: We have worked with owners Debbie & Julie for many years and they were keen for us to support with the launch of this new offering. Our support includes:

  • A brand for the business that works alongside the existing Cedars brand, but also gives the business its own identity

  • A website that shares information about the training school, as well as offering an in-depth insight into the courses on offer

  • Design & print management of the student course collateral and promotional materials for local events

  • Initial launch PR for the school, gaining coverage in local and trade press (including Professional Beauty, Guild Press and Scratch Magazine) to drive awareness with, and enquiries from, students

  • Email marketing and ongoing PR to support drive bookings from students.

 

 

 
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