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International Beauty and Holistic Academy (IBHA)
Services used: Brand, Website, Launch & Ongoing PR, Email Marketing, Student Collateral, Promotional Materials (design & print)
Profile: An extension to Cedars Health & Beauty Salon in Gloucester, IBHA is a high quality training academy offering health and beauty courses that give students the salon-ready skills they need
Relationship: An extension of our existing relationship with Cedars, we have now been working with IBHA since January 2015, helping with the pre-launch tools, the launch and then the ongoing profile.
Support by apt: We have worked with owners Debbie & Julie for many years and they were keen for us to support with the launch of this new offering. Our support includes:
A brand for the business that works alongside the existing Cedars brand, but also gives the business its own identity
A website that shares information about the training school, as well as offering an in-depth insight into the courses on offer
Design & print management of the student course collateral and promotional materials for local events
Initial launch PR for the school, gaining coverage in local and trade press (including Professional Beauty, Guild Press and Scratch Magazine) to drive awareness with, and enquiries from, students
Email marketing and ongoing PR to support drive bookings from students.